Startup Success starts in you as a human being

Entrepreneurship from emotional perspective

Nowadays, there is a lot of talk about Startups and especially about multiple perspectives and methodologies to identify if a startup is going to be a success or not.

The majority of methodologies and processes that are used today, are based on evaluating through rational and empirical processes (KPI) to evaluate the potential of the startup.

Being useful to have a perspective from the point of view of performance but without considering other important elements from an emotional perspective.

Businesses have a rational and at the same time an emotional factor, because consumers are human, not robots.

In my career I have spoken with different types of mentors, business angels, accelerators and I found that most of them do not take into account the most human part of a startup, you. For this and other reasons I write this article, to share my experience and encourage you. Because at the end, everything it’s about you. 

Then we ask ourselves the big question. Why are you doing it? What is the motivation that has led you to leave your comfort zone and venture into a quest with a high factor of uncertainty.

t is in this response where the engine resides that will make you overcome the many obstacles that we must overcome.

In my opinion, if the only motive that moves you in this adventure is to satisfy the EGO: fame, position and money, definitely the impact you can get will not be the same if instead of doing everything just for you, you seek to help others people.

From my experience, if the only reason had been to satisfy my EGO, I would have surrendered on occasion.

To have the faith and conviction that what our startup does is to a greater goal , to help other people, gave me the strength to move forward. I said to myself "it's not about you, it's about all the people you help".

Advice, look for a greater and superior goal to yourself. Give and you will receive, the universe works in this way.


Entrepreneurship it’s a self-growing process.

Being an entrepreneur, seeking to do something new and disruptive is not an easy quest. It involves leaving the comfort zone, both materially and emotionally.

At the same time, it is something that you can not do completely alone, you will need to find other people and share your vision and mission with them, and in that way, together, make it happen.

There Is indeed a lot of information in the network about methodologies, marketing, metrics, techniques, etc., I will focus on talking about starting from a personal perspective. Both rationally, emotionally, and spiritually

Overcoming denials

Many of the "successful" startups went through very hard stages, even the most prestigious business angels and investors did not trust that they could be a success.

In my opinion, one of the differentiators of these startups is that the founders had an enormous conviction faith and passion in what they did. In addition to that their projects not only solved a technical problem of the market but that they helped society in some way increasing impact.

Maybe their metrics were not exceptional at that time, but the people who made up the team resisted until they made a difference. Since in short, undertake only a matter of experimentation and learning, resisting enough to find "the secret sauce."

A startup must always be in that dynamic process of adaptation and transformation. It is essential that this process starts in you.

I remember when a while ago, when I was talking to another person about our project and it showed their opinion that "it is not possible, invertible and even, you are crazy" I was very angry. It created a negative emotion in me, creating a lot of tension, prejudicing me instead of helping me.

It was a very difficult time, situations and emotions dominated me, everything changed when Danny Xuan, my Wing Chun, martial arts teacher told me about the EGO.

I decided to investigate and educate myself on that subject, to know my own EGO and in that process (which lasts all my life), I realised that to get other results, to evolve and change my reality, I had to see it from another perspective. Beginning to understand myself more and perceiving reality in another way makes it change.

Don’t forget to grow yourself as a human being

There is already a lot of information about how to grow as an entrepreneur from a rational point of view: read many books about startups, improve your technical and communication skills, leave the comfort zone ....

And of course, it is something that is beneficial and productive to do.

However, I want to emphasise a facet of which much less is spoken.

Do not forget yourself, learn to know yourself better that will help you to align your desires, be more at peace and improve your discipline.

Entrepreneurs have to deal with a lot of stress, which if not managed (transformed) properly ends up affecting our personal life and business. 

My most sincere advice, do not forget about yourself. In the same way that you read books about the latest scream in grow hacking, it is also important that you read another type of content and activities that will help you be at peace within yourself.

In my case, I was fortunate to find Wayne Dyer, who dedicated his life to adapting old knowledge about personal growth in a very easy-to-understand format for anyone.

Founders as first believers

A Startup is not only technology, it is more, everything is about people.

First you need reasons and reasons to start a project superior to you, only in this way you will be able to share them with other people.

That is why it is very important that your way of think and behave must to be aligned with Startup’s vision. You can not expect commitment in others that are not in yourself, you must be the personified example of your vision. Over time and naturally, that vision can be shared with other people. As love, you can not expect someone to fall in love with you the first day to meet you, it's up to you to take care of your team and yourself so that it grows and with it, the commitment of yours to the startup.

In the early stages, when you form a small team, is when you must build a powerful business culture and this begins with you. Well, you are their representative and image.
Think that your startup is like a human being, needs to have values, principles, a purpose and mission. Not only rational, but also emotionally to engage with other human beings.

Take time to create consistency and coherence business culture.